The Magnolia Manual

A Practical Guide to Better Grooming

Our story began with a magnolia tree in our grandmother's Indianapolis garden - a symbol of strength and adaptation. That same spirit guides our approach to grooming: combining proven techniques with quality ingredients for real results.

DAILY ESSENTIALS

1. Foundation
- Morning: Light coat of oil for daily protection
- Evening: Butter for deep overnight conditioning

2. Lock & Hold
- Balm seals in moisture
- Provides light styling control

3. Tools & Technique
- Use our peach wood comb to distribute products evenly
- Brush from bottom up to detangle gently

SEASONAL CARE

Winter
- Switch to butter for extra protection
- Apply oil more frequently
- Focus on moisturizing ingredients

Summer
- Lighter applications of oil
- Regular washing to remove sweat and debris
- Consider Natural or Citrus Tonic scents

COMMON CONCERNS & SOLUTIONS

Dryness & Flaking
- Start with Tea Tree Beard Wash
- Apply oil to damp beard
- Use butter overnight
- Drink more water

Uneven Growth
- Regular trimming maintains shape
- Proper combing distributes oils
- Be patient - growth patterns vary

Irritation
- Try Natural (unscented) products first
- Wash beard completely
- Don't over-apply products
- Let skin breathe between applications

SCENT PROFILES

Citrus Tonic: Bright grapefruit balanced with vanilla's warmth
Fresh Woods: Earth and amber with pepper and rosemary
Smoke Haus: Tobacco, cedar, and vanilla blend
Kings Ave: Rich oud wood and African musk
Natural: Unscented for sensitive skin

Made with purpose in Indianapolis, IN
100% Vegan | All-natural ingredients